Blinkit vs. Zepto vs. Instamart Comparison
For e-commerce brands in India, choosing where to list their products across **Blinkit**, **Zepto**, or **Swiggy Instamart** is a critical decision. While these platforms appear similar to shoppers, their commercial terms differ slightly:
- Zepto usually has slightly higher base commissions (~22%) but compensates with lower warehousing/dark store handling parameters and fast operational turnarounds.
- Blinkit offers extremely strong in-app search indexing but applies a standardized 3% dark store fee and co-funded promotional requirements.
- Swiggy Instamart frequently offers slightly lower base commissions (~18%) but maintains slightly higher micro-hub logistics costs and dark store fees.